This post is a bit unusual in that I have no personal finance story or tips to share. I’m going to instead talk about my journey blogging so far and announce a big change.
During the 7 months since the launch of this blog, I have been writing under a pseudonym.
If memories serve me correctly, they both offered the same piece of advice: go anonymous, you could always reveal your identity later but it’s much tougher to go the other direction.
That made so much sense.
At this point in time, I had been a part of the online personal finance community for almost a year, reading passively and commenting occasionally.
I enjoyed reading anything related to investing, real estate as well as stories about overcoming hardships and prevailing in the end.
But I was particularly drawn to net worth updates, especially ones that reveal dollar amounts and financial details that you aren’t usually privy to as a complete stranger on the Internet.
I could tell that publishing net worth updates is a great way to keep yourself motivated and accountable for the results.
Slowly but steadily, the idea of publishing my own net worth updates grew on me, until I finally admitted to myself that starting my own personal finance blog would be a lot of fun.
Fast forward 2 months later, this site was born.
My first few posts were all about me and my husband – our financial journey, goals and numbers. I even shared details of our assets and liabilities and what we planned to do to reach our $1 million dollar net worth goal.
It was incredibly liberating to be able to lay bare our financial lives on the Internet, without a care in the world what others might think.
It was almost therapeutic.
As a new blogger, the personal finance blogging community welcomed me with open arms. I received nothing but kind words. I lost count of the number of people who told me on Twitter that they’re interested in following our journey.
Every positive comment brought a smile to my face. And every milestone – big or small – made my day.
Since then, I’ve also started producing content that are helpful to others. Those always take longer to write because of research and extensive fact checking, but are equally enjoyable when I hit the “Publish” button.
Most importantly, I have learned a great deal about personal finance as a direct result of blogging and actively participating in this wonderful community – from the research I’ve done, the people I’ve talked to online, and the many personal finance blogs I follow.
I guess you can say, what started as a side hustle turned out to be a bringer of joy. And I’m so grateful for having a blogging platform to be able to connect with fellow personal finance enthusiasts.
Having realized that, I decided to take this blog a tad more seriously.
Even though I’m still not 100% comfortable revealing my real identity yet, I know that it was only a matter of time before my anonymity becomes a hindrance rather than the protection of privacy that it’s supposed to be, so I’d rather rip off the Band-Aid now.
Of course, the decision to put a real face behind this blog wasn’t taken lightly either.
Being a practical person that I am, I of course made a pro-con list.
As far as I can see, the pros are:
- More transparency
- More visibility
- More credibility
- More opportunities for collaboration and monetization
- More friendships
Essentially, I have successfully convinced myself to say goodbye to anonymity.
Sadly, that isn’t the only thing I’m saying goodbye to.
You might have noticed that my archive of net worth updates is gone, along with posts that detail our assets and liabilities.
Yup, they’re gone for good.
There will be no more net worth updates.
Being financially naked with your partner is encouraged, but being financially naked with the world (under your real name, that is) makes me a tad uncomfortable, for privacy reasons that I’m sure you understand.
With that said, I don’t want to shut the door on the idea of releasing a monthly report of some kind. I could totally see myself publishing “passive income updates” at some time in the future.
Also, if I do cross that $1 million dollar threshold someday, will I be able to keep silent? We’ll see.
Going forward, my goal for this blog is to continue writing long-form content with a focus on providing money tips that are actually actionable.
Your feedback, as always, is more than welcomed.
So here we are. Finally arriving at the part where I reintroduce myself.
Hello! Bonjour! ¡Hola! 你好! Olá! 여보세요! नमस्ते! Ciao!
Where shall I begin?
My name is Flora but you could also call me Flo.
Fun fact: here’s my name in Morse Code:
I currently live in the Greater Toronto Area with my husband. Together, we own a decommissioned street sign (“Eglinton”, if anyone’s curious), an eclectic but underappreciated collection of books, and way too many LEGOs for 2 adults with no kids.
Just kidding. You can never have too many LEGOs.
When I’m not blogging, I’m a full-stack digital marketer. I mostly work with startups to ramp up their customer acquisition efforts. It’s both rewarding and interesting.
Just for kicks, here’s my favorite SEO-related joke:
A SEO copywriter walks into a bar, bars, tavern, pub, pubs, public house, Irish, bartender, drinks, beer, wine, liquor…
Anyway, it’s time to wrap up this post.
As always, I’m eager to meet every one of you and talk money, especially now that my real identity is out there.
So feel free to say hi or ask questions.